About Federica

Home CoutureAbout Federica

About Federica I come from Rome and for many years I worked in the luxury fashion industry responsible for maintaining and building the brand image of many different luxury brands. The idea to create my own brand was born after my attempt to buy new textiles for the bedroom, bathroom and kitchen for my own household in Vienna. I was left unconvinced with what was offered in the market: luxury brands do deliver good quality, but are usually overpriced. Cheaper manufacturers do not offer the quality I was looking for nor do they have the acceptable manufacturing conditions.

That’s why I began to select fabrics myself directly from Italy and have them tailored by experienced seamstresses. The quality of these products made for my home convinced me further to create my own brand and turn my passion into a profession.

I always choose fabrics, patterns and processing techniques myself.

The finished products always reflect my own quality standards. For me, this also includes a fair production process in which professional know-how is appropriately rewarded. I know all my seamstresses personally and appreciate their expertise and experience, without which a first-class result would not be possible.

Let me inspire and advise you in my store. I look forward to seeing you.